diff --git a/site/other.md b/site/other.md
index c62d583..4ccf092 100644
--- a/site/other.md
+++ b/site/other.md
@@ -20,6 +20,10 @@ to configure and install, for most people, and you need a high degree of
 technical skill to use it; distros like Canoeboot bridge this gap, making
 coreboot accessible to non-technical users.
 
+Coreboot is highly flexible for many configurations. It is quite possible build
+to [your own coreboot image](https://doc.coreboot.org/getting_started/index.html)
+but most non-technical users should probably use a coreboot distro.
+
 It's thanks to the various coreboot distros that many people use coreboot today;
 without them, many otherwise non-technical users might not use coreboot at all.