diff --git a/.gitmodules b/.gitmodules
new file mode 100644
index 0000000..e69de29
diff --git a/README.md b/README.md
index 822139c..1c06500 100644
--- a/README.md
+++ b/README.md
@@ -1,27 +1,40 @@
 # Treehouse Emoji
 
-![:agender_flag:](emoji/png/agender-flag.png?raw=true ":agender_flag:")
-![:aromantic_flag:](emoji/png/aromantic-flag.png?raw=true ":aromantic_flag:")
-![:asexual_flag:](emoji/png/asexual-flag.png?raw=true ":asexual_flag:")
-![:bigender_flag:](emoji/png/bigender-flag.png?raw=true ":bigender_flag:")
-![:bisexual_flag:](emoji/png/bisexual-flag.png?raw=true ":bisexual_flag:")
-![:demisexual_flag:](emoji/png/demisexual-flag.png?raw=true ":demisexual_flag:")
-![:genderfluid_flag:](emoji/png/genderfluid-flag.png?raw=true ":genderfluid_flag:")
-![:genderqueer_flag:](emoji/png/genderqueer-flag.png?raw=true ":genderqueer_flag:")
-![:intersex_flag:](emoji/png/intersex-flag.png?raw=true ":intersex_flag:")
-![:lesbian_flag:](emoji/png/lesbian-flag.png?raw=true ":lesbian_flag:")
-![:lesbian2_flag:](emoji/png/lesbian2-flag.png?raw=true ":lesbian2_flag:")
-![:nonbinary_flag:](emoji/png/nonbinary-flag.png?raw=true ":nonbinary_flag:")
-![:pansexual_flag:](emoji/png/pansexual-flag.png?raw=true ":pansexual_flag:")
-![:polyamory_flag:](emoji/png/polyamory-flag.png?raw=true ":polyamory_flag:")
-![:prorgress_flag:](emoji/png/progress-flag.png?raw=true ":progress_flag:")
-![:prorgress2_flag:](emoji/png/progress2-flag.png?raw=true ":progress2_flag:")
-![:rainbow_flag:](emoji/png/rainbow-flag.png?raw=true ":rainbow_flag:")
-![:transgender_flag:](emoji/png/transgender-flag.png?raw=true ":transgender_flag:")
+## Pride Set
+
+![:agender_flag:](pride/png/agender-flag.png?raw=true ":agender_flag:")
+![:aromantic_flag:](pride/png/aromantic-flag.png?raw=true ":aromantic_flag:")
+![:asexual_flag:](pride/png/asexual-flag.png?raw=true ":asexual_flag:")
+![:bigender_flag:](pride/png/bigender-flag.png?raw=true ":bigender_flag:")
+![:bisexual_flag:](pride/png/bisexual-flag.png?raw=true ":bisexual_flag:")
+![:demisexual_flag:](pride/png/demisexual-flag.png?raw=true ":demisexual_flag:")
+![:genderfluid_flag:](pride/png/genderfluid-flag.png?raw=true ":genderfluid_flag:")
+![:genderqueer_flag:](pride/png/genderqueer-flag.png?raw=true ":genderqueer_flag:")
+![:intersex_flag:](pride/png/intersex-flag.png?raw=true ":intersex_flag:")
+![:lesbian_flag:](pride/png/lesbian-flag.png?raw=true ":lesbian_flag:")
+![:lesbian2_flag:](pride/png/lesbian2-flag.png?raw=true ":lesbian2_flag:")
+![:nonbinary_flag:](pride/png/nonbinary-flag.png?raw=true ":nonbinary_flag:")
+![:pansexual_flag:](pride/png/pansexual-flag.png?raw=true ":pansexual_flag:")
+![:polyamory_flag:](pride/png/polyamory-flag.png?raw=true ":polyamory_flag:")
+![:prorgress_flag:](pride/png/progress-flag.png?raw=true ":progress_flag:")
+![:prorgress2_flag:](pride/png/progress2-flag.png?raw=true ":progress2_flag:")
+![:rainbow_flag:](pride/png/rainbow-flag.png?raw=true ":rainbow_flag:")
+![:transgender_flag:](pride/png/transgender-flag.png?raw=true ":transgender_flag:")
+
+## Branding
+
+![:treehouse_icon:](branding/png/treehouse-icon.png?raw=true ":treehouse_icon:")
+![:treehouse_icon2:](branding/png/treehouse-icon-small.png?raw=true ":treehouse_icon2:")
+![:treehouse_wordmark:](branding/png/treehouse-icon-wordmark.png?raw=true ":treehouse_wordmark:")
+![:treehouse_logo:](branding/png/treehouse-logo-full.png?raw=true ":treehouse_logo:")
 
 ## Licenses
 
-All Treehouse Emoji images have no copywrite and are published through the CC0 1.0 Universal (CC0 1.0) Public Domain Dedication. All other files are under The 3-Clause BSD License.
+Images from the Treehouse Emoji Pride set are published through the CC0 1.0 Universal (CC0 1.0) Public Domain Dedication.
+
+All rights are reserved for images in the Treehouse Emoji Treehouse set.
+
+All other files are under The 3-Clause BSD License.
 
 ## Attribution
 
diff --git a/branding/png/treehouse-icon-small.png b/branding/png/treehouse-icon-small.png
new file mode 100644
index 0000000..6198b0f
Binary files /dev/null and b/branding/png/treehouse-icon-small.png differ
diff --git a/branding/png/treehouse-icon-wordmark.png b/branding/png/treehouse-icon-wordmark.png
new file mode 100644
index 0000000..15ae381
Binary files /dev/null and b/branding/png/treehouse-icon-wordmark.png differ
diff --git a/branding/png/treehouse-icon.png b/branding/png/treehouse-icon.png
new file mode 100644
index 0000000..df4d581
Binary files /dev/null and b/branding/png/treehouse-icon.png differ
diff --git a/branding/png/treehouse-logo-full.png b/branding/png/treehouse-logo-full.png
new file mode 100644
index 0000000..d06298f
Binary files /dev/null and b/branding/png/treehouse-logo-full.png differ
diff --git a/emoji-convert.sh b/emoji-convert.sh
index c9510c3..bd1a542 100755
--- a/emoji-convert.sh
+++ b/emoji-convert.sh
@@ -1,13 +1,14 @@
 LENGTH=128
 MARGIN=1
 WIDTH=126
-HEIGHT=84
+HEIGHT=84 # flags
 #ROUND=10
 
 TEMP=`mktemp -d -p ""`
 
-for svg_path in emoji/svg/*.svg; do
-    svg=${svg_path#"emoji/svg/"}
+# pride flags
+for svg_path in pride/svg/*.svg; do
+    svg=${svg_path#"pride/svg/"}
     # resize
     convert ${svg_path} \
 	    -resize ${WIDTH}x${HEIGHT} \
@@ -29,11 +30,48 @@ for svg_path in emoji/svg/*.svg; do
 	    -gravity center \
 	    $TEMP/margin-${svg%.svg}.png \
 	    -extent ${LENGTH}x${LENGTH} \
-	    ./emoji/png/${svg%.svg}.png
+	    ./pride/png/${svg%.svg}.png
+   echo ${svg%.svg} created
+done
+
+# branding
+for svg_path in branding/svg/*.svg; do
+    svg=${svg_path#"branding/svg/"}
+    # resize
+    convert ${svg_path} \
+        -resize ${WIDTH}x${WIDTH} \
+        $TEMP/resized-${svg%.svg}.png
+    if [[ $svg == "treehouse-icon-wordmark.svg" ]] \
+	    || [[ $svg == "treehouse-logo-full.svg" ]]; then
+        # round borders
+        magick $TEMP/resized-${svg%.svg}.png \
+         \( +clone  -alpha extract \
+            -draw \
+	      'fill black polygon 0,0 0,10 10,0 fill white circle 10,10 10,0' \
+            \( +clone -flip \) -compose Multiply -composite \
+            \( +clone -flop \) -compose Multiply -composite \
+         \) -alpha off -compose CopyOpacity -composite \
+	 $TEMP/rounded-${svg%.svg}.png
+    else
+        # already rounded
+        cp $TEMP/resized-${svg%.svg}.png $TEMP/rounded-${svg%.svg}.png
+    fi
+    # add margin
+    convert $TEMP/rounded-${svg%.svg}.png \
+	    -bordercolor transparent \
+	    -border ${MARGIN} \
+	    $TEMP/margin-${svg%.svg}.png
+    # make square
+    convert -background transparent \
+	    -gravity center \
+	    $TEMP/margin-${svg%.svg}.png \
+	    -extent ${LENGTH}x${LENGTH} \
+	    ./branding/png/${svg%.svg}.png
    echo ${svg%.svg} created
 done
 
 rm -rf $TEMP
 
 # fix and remove metadata
-exiftool -all= -overwrite_original ./emoji/png/*
+exiftool -all= -overwrite_original ./pride/png/*
+exiftool -all= -overwrite_original ./branding/png/*
diff --git a/emoji/png/agender-flag.png b/pride/png/agender-flag.png
similarity index 100%
rename from emoji/png/agender-flag.png
rename to pride/png/agender-flag.png
diff --git a/emoji/png/aromantic-flag.png b/pride/png/aromantic-flag.png
similarity index 100%
rename from emoji/png/aromantic-flag.png
rename to pride/png/aromantic-flag.png
diff --git a/emoji/png/asexual-flag.png b/pride/png/asexual-flag.png
similarity index 100%
rename from emoji/png/asexual-flag.png
rename to pride/png/asexual-flag.png
diff --git a/emoji/png/bigender-flag.png b/pride/png/bigender-flag.png
similarity index 100%
rename from emoji/png/bigender-flag.png
rename to pride/png/bigender-flag.png
diff --git a/emoji/png/bisexual-flag.png b/pride/png/bisexual-flag.png
similarity index 100%
rename from emoji/png/bisexual-flag.png
rename to pride/png/bisexual-flag.png
diff --git a/emoji/png/demisexual-flag.png b/pride/png/demisexual-flag.png
similarity index 100%
rename from emoji/png/demisexual-flag.png
rename to pride/png/demisexual-flag.png
diff --git a/emoji/png/genderfluid-flag.png b/pride/png/genderfluid-flag.png
similarity index 100%
rename from emoji/png/genderfluid-flag.png
rename to pride/png/genderfluid-flag.png
diff --git a/emoji/png/genderqueer-flag.png b/pride/png/genderqueer-flag.png
similarity index 100%
rename from emoji/png/genderqueer-flag.png
rename to pride/png/genderqueer-flag.png
diff --git a/emoji/png/intersex-flag.png b/pride/png/intersex-flag.png
similarity index 100%
rename from emoji/png/intersex-flag.png
rename to pride/png/intersex-flag.png
diff --git a/emoji/png/lesbian-flag.png b/pride/png/lesbian-flag.png
similarity index 100%
rename from emoji/png/lesbian-flag.png
rename to pride/png/lesbian-flag.png
diff --git a/emoji/png/lesbian2-flag.png b/pride/png/lesbian2-flag.png
similarity index 100%
rename from emoji/png/lesbian2-flag.png
rename to pride/png/lesbian2-flag.png
diff --git a/emoji/png/nonbinary-flag.png b/pride/png/nonbinary-flag.png
similarity index 100%
rename from emoji/png/nonbinary-flag.png
rename to pride/png/nonbinary-flag.png
diff --git a/emoji/png/pansexual-flag.png b/pride/png/pansexual-flag.png
similarity index 100%
rename from emoji/png/pansexual-flag.png
rename to pride/png/pansexual-flag.png
diff --git a/emoji/png/polyamory-flag.png b/pride/png/polyamory-flag.png
similarity index 100%
rename from emoji/png/polyamory-flag.png
rename to pride/png/polyamory-flag.png
diff --git a/emoji/png/progress-flag.png b/pride/png/progress-flag.png
similarity index 100%
rename from emoji/png/progress-flag.png
rename to pride/png/progress-flag.png
diff --git a/emoji/png/progress2-flag.png b/pride/png/progress2-flag.png
similarity index 100%
rename from emoji/png/progress2-flag.png
rename to pride/png/progress2-flag.png
diff --git a/emoji/png/rainbow-flag.png b/pride/png/rainbow-flag.png
similarity index 100%
rename from emoji/png/rainbow-flag.png
rename to pride/png/rainbow-flag.png
diff --git a/emoji/png/transgender-flag.png b/pride/png/transgender-flag.png
similarity index 100%
rename from emoji/png/transgender-flag.png
rename to pride/png/transgender-flag.png
diff --git a/emoji/svg/agender-flag.svg b/pride/svg/agender-flag.svg
similarity index 100%
rename from emoji/svg/agender-flag.svg
rename to pride/svg/agender-flag.svg
diff --git a/emoji/svg/aromantic-flag.svg b/pride/svg/aromantic-flag.svg
similarity index 100%
rename from emoji/svg/aromantic-flag.svg
rename to pride/svg/aromantic-flag.svg
diff --git a/emoji/svg/asexual-flag.svg b/pride/svg/asexual-flag.svg
similarity index 100%
rename from emoji/svg/asexual-flag.svg
rename to pride/svg/asexual-flag.svg
diff --git a/emoji/svg/bigender-flag.svg b/pride/svg/bigender-flag.svg
similarity index 100%
rename from emoji/svg/bigender-flag.svg
rename to pride/svg/bigender-flag.svg
diff --git a/emoji/svg/bisexual-flag.svg b/pride/svg/bisexual-flag.svg
similarity index 100%
rename from emoji/svg/bisexual-flag.svg
rename to pride/svg/bisexual-flag.svg
diff --git a/emoji/svg/demisexual-flag.svg b/pride/svg/demisexual-flag.svg
similarity index 100%
rename from emoji/svg/demisexual-flag.svg
rename to pride/svg/demisexual-flag.svg
diff --git a/emoji/svg/genderfluid-flag.svg b/pride/svg/genderfluid-flag.svg
similarity index 100%
rename from emoji/svg/genderfluid-flag.svg
rename to pride/svg/genderfluid-flag.svg
diff --git a/emoji/svg/genderqueer-flag.svg b/pride/svg/genderqueer-flag.svg
similarity index 100%
rename from emoji/svg/genderqueer-flag.svg
rename to pride/svg/genderqueer-flag.svg
diff --git a/emoji/svg/intersex-flag.svg b/pride/svg/intersex-flag.svg
similarity index 100%
rename from emoji/svg/intersex-flag.svg
rename to pride/svg/intersex-flag.svg
diff --git a/emoji/svg/lesbian-flag.svg b/pride/svg/lesbian-flag.svg
similarity index 100%
rename from emoji/svg/lesbian-flag.svg
rename to pride/svg/lesbian-flag.svg
diff --git a/emoji/svg/lesbian2-flag.svg b/pride/svg/lesbian2-flag.svg
similarity index 100%
rename from emoji/svg/lesbian2-flag.svg
rename to pride/svg/lesbian2-flag.svg
diff --git a/emoji/svg/nonbinary-flag.svg b/pride/svg/nonbinary-flag.svg
similarity index 100%
rename from emoji/svg/nonbinary-flag.svg
rename to pride/svg/nonbinary-flag.svg
diff --git a/emoji/svg/pansexual-flag.svg b/pride/svg/pansexual-flag.svg
similarity index 100%
rename from emoji/svg/pansexual-flag.svg
rename to pride/svg/pansexual-flag.svg
diff --git a/emoji/svg/polyamory-flag.svg b/pride/svg/polyamory-flag.svg
similarity index 100%
rename from emoji/svg/polyamory-flag.svg
rename to pride/svg/polyamory-flag.svg
diff --git a/emoji/svg/progress-flag.svg b/pride/svg/progress-flag.svg
similarity index 100%
rename from emoji/svg/progress-flag.svg
rename to pride/svg/progress-flag.svg
diff --git a/emoji/svg/progress2-flag.svg b/pride/svg/progress2-flag.svg
similarity index 100%
rename from emoji/svg/progress2-flag.svg
rename to pride/svg/progress2-flag.svg
diff --git a/emoji/svg/rainbow-flag.svg b/pride/svg/rainbow-flag.svg
similarity index 100%
rename from emoji/svg/rainbow-flag.svg
rename to pride/svg/rainbow-flag.svg
diff --git a/emoji/svg/transgender-flag.svg b/pride/svg/transgender-flag.svg
similarity index 100%
rename from emoji/svg/transgender-flag.svg
rename to pride/svg/transgender-flag.svg