diff --git a/docs/2023-10-02-unrelated.html b/docs/2023-10-02-unrelated.html
index abbff54..e63c9c0 100644
--- a/docs/2023-10-02-unrelated.html
+++ b/docs/2023-10-02-unrelated.html
@@ -68,6 +68,29 @@
there too: It may be worth it.
+
+
+
+ So the principle is straightforward: Set the conditions of “yes” such
+ that:
+
+
+ -
+ If they say “yes,” you’re happy because the terms or money are so
+ good, it more than compensates for the distraction, perhaps funding
+ the thing you really want to do.
+
+ -
+ If they say “no,” you’re happy because it wasn’t a great fit anyway;
+ it’s not a worthwhile return on your time and effort.
+
+
+
Feel free to ask me via
diff --git a/posts/2023-10-02-unrelated.md b/posts/2023-10-02-unrelated.md
index a17ef9b..0f0420f 100644
--- a/posts/2023-10-02-unrelated.md
+++ b/posts/2023-10-02-unrelated.md
@@ -19,3 +19,13 @@ related though.
> before pushing back, before saying it’s too hard or it’s too much work. Those
> things may be true, but there may be another truth in there too: It may be
> worth it.
+
+## [Never say “no,” but rarely say “yes.”](https://longform.asmartbear.com/say-yes/)
+
+> So the principle is straightforward: Set the conditions of “yes” such that:
+>
+> - If they say “yes,” you’re happy because the terms or money are so good, it
+ > more than compensates for the distraction, perhaps funding the thing you
+ > really want to do.
+> - If they say “no,” you’re happy because it wasn’t a great fit anyway; it’s
+ > not a worthwhile return on your time and effort.